So, how can stakeholders be engaged to make CSR meaningful?
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engagement method without questioning their understanding of it, or their intent in using it. They mistakenly place stakeholder engagement in the outreach buckets of public relations or communications. They struggle to relate engagement to their core business activities and have difficulty building internal awareness and interest. Stakeholder engagement is the process used by an organisation to engage relevant stakeholders for a purpose to achieve accepted outcomes (AccountAbility, ). The Office of Government Commerce (OGC) explicitly link stakeholder engagement to success explaining that "stakeholder support for the portfolio is gained by effective consultation and involvement in the definition and delivery of the portfolio". Stakeholder engagement is intended to help the practitioners fully realise the benefits of stakeholder engagement in their organization, to compete in an increasingly complex and ever-changing business environment, while at the same time bringing about systemic change towards sustainable development.